Tips to Increase Email Marketing Campaign Click-Through Rate
Today every online business does in need of do something in form of email marketing. But how effective is your email marketing? Are your email campaigns helping you to acquire more customers or just going to just fill customers’ inbox?
Many business marketers says that email marketing campaigns will help in getting profitable customers. But only few marketers are getting success and rated leads generated from email marketing and highly profitable whereas other failed to do so. By employing the following five tips, you should see improvement in click through rates which will generate more qualified and profitable leads.
Don’t Overuse Images: Use compelling creative and make use of html wisely. Use images wherever required with properly formatted alt tag. Almost 60% of the customers have image disabled and many customer might view in a small mobile device which leads to disastrous click through rates.
Design your emails for mobile: Now almost most of the peoples are using mobile devices to check their emails before viewing it on computer. So your email campaign should be designed and optimized for mobile devices.
Add Click to Action: Every email campaign should have click to call / email option which enable your customers to call or email you directly without searching entire email.
Avoid Spam Filter Traps: Spam filters analysis a large list of conditions when determine email’s spam rate. If your email campaign exceeds certain spam score then it is sent to spam box. Some of the common mistakes are
- All capital letters
- Sloppy HTML
- Spammed Phrases
Provide opt-out: Provide opt-out an unsubscribe option. According to CAN-SPAM laws, every email you send needs to provide recipients with an option to unsubscribe. If a user has decided to opt out, respect their request, and remove them from your email campaigns as soon as possible.
Basic of Website Data Scraping And Data Extraction
Over the past decade the World Wide Web internet revolution has made the world as an information center. You can make you of any information from the Internet. However, in some case you are in need of downloading information from web site, and large number of document. And something it is really hard to do for everyone. In such situation web scraping technology really help is save time, money and reduces the manual work.
Web data extraction is the process of extract data from webpage HTML source, compare data, manipulate them and format them in a structured way as required. If you are a programmer you can easily create a web scraping script of your own within few minutes. But nowadays there are many software tools that are available which you can easily scrape required data without any programming knowledge.
For example email extractor tool. With the help of email extractor tool you can easily extract the email addresses of target customer and send those advertisements, notification of product launch and much more.
However, there is more website having scrape rights for their content and protect their content using various techniques like blocking particular ip address that are trying to automate their website, highly protected website etc.